Top SEO Ranking Factors
The science of satisfying search engines to rank your website at their top SRP (Search Results Pages) is not as difficult as some ‘GURUS’ claim it to be. All you need to know are the top SEO ranking factors that all search engines love. if you make it very important to always incorporate these factors on every single page on your website, you will start seeing results faster than you had anticipated.
Although there are 100s of seo ranking factors that will influence your ranking position, focusing on these few will definitely position your website on the first or second pages on Google, Bing, yahoo and other search engines. Below are the top 9 ranking factors.
1st Top Seo Ranking Factors – Relevance
Which website between Amazon.com and Alibaba.com do you think will stand a better chance to rank for the search term ‘Wholesale Electronics Exporters’? The obvious answer here would be alibaba.com because there you will find a lot of wholesale exporters for electronics than on amazon. Amazon has a great website but it would be irrelevant to your search since most sellers on amazon are retailers.
Making sure your website is highly relevant to your exact target audience will send a strong signal to search engines. This tells search engines like google that your website can answer or solve a specific problem to the search term or keywords. Your website will definitely out-rank even the biggest brands out there. Put yourself in the visitor’s place and check if your website is relevant to the search terms or keywords you are trying to rank for. “IF IT DOESN’T CONVINCE YOU TO TAKE ACTION, IT’S NOT RELEVANT”.
NOTE: Never try to outsmart search engine crawlers by having multiple pages on your website optimized with similar keywords to gain more exposure. By doing this, you only shoot yourself on the foot. Search engines will know you you are trying to game the system and they will be confused on which page to rank for such keywords. At the end , your website will end up being penalized or ignored.
2. User Experience
The second and one of the most important seo ranking factors is the UX (User Experience). Imagine clicking through a website from search engines result pages and you get confused with the website’s design. I know for myself that I will immediately close the tab and try the next result. If your website’s user experience is good, your site visitors will find it very easy to navigate through your content and better understand your content. This will reward your website with a Low Bounce Rate which will send a strong signal to search engines that the searcher found what they were looking for thus, increasing your rankings. To make your website user friendly, use this simple but effective user experience techniques:
- The color pattern on your website should be unique and blending. Use the same color on all your headings. Your CTA (Call To Action) buttons should also have the same color.
- The texts on your website should be visible enough so that anyone could be able to read it.
- Your message should be clear and understandable even by 16 years old readers or visitors.
- Your website should contain high-quality graphics like relevant images because most visitors first scan websites by scrolling down before scrolling back to the top to start reading.
- Paragraphs should be easily distinguished and all section should have a sub title.
3. Keyword Density
Keyword density is the number of times a keyword is mentioned on a web page. After conducting your keyword research, it’s now time to write a compelling piece of content that resonates with your target audience. Most people think if they include their keywords multiple times, it will get their websites better rankings.
This would have worked long time ago before search engine crawlers became smarter. Doing this now could get your website on the bad site of search engines. Your targeted keyword(s) shouldn’t be mentioned more than 8 times in a 600 words content. Search engines are smart to detect the relevance of your website to specific keywords.
4. Keyword Placement Strategy
Where you place the targeted keywords on your web page will influence the rankings. When search engine crawlers scan your web page, they start at the beginning of the content, move to the middle and then scan the last paragraph on your webpage. If they find your targeted keyword in these sections of the webpage, they will then fully scan your website to determine the relevance of the webpage. Follow this tips to place your targeted keywords on your website strategically.
- Use the targeted keyword in the first title and, or, the first paragraph, middle paragraph, and the last paragraph on your webpage.
- Use keyword synonyms on the sub headings or titles on your webpage.
- The alternative text (alt text) of your images on the webpage should have your targeted keyword and it’s synonyms. This should be descriptive and it should remind search engine crawlers what your web page is all about. Alternative texts are high important for search engines because it helps visually impaired people to know what the images are all about.
5. Page Length
Although there isn’t any clear definition or standard for the length of a webpage, it is always better to play safe by having between 300 to 700 words for static websites and 800 to 3000 words for blog posts. Thin content webpage means it is less informative and can’t really answer detailed questions from the search intent. So make sure your content is lengthy enough to answer at least 75% of the search query.
6. Use Mixed Media Content Types
The 2 biggest search engines are google and Bing. Their ranking signals are slightly different from each other in terms of priorities. Google loves a lot of text and videos while Bing loves high quality relevant images. To gain recognition from both search engine giants, you must use at least text and images or text and videos on your webpage. This will place your website amongst top quality and highly informative websites in your targeted keywords. In return, this will boost your SEO rankings thus get you more exposure and leads for your business.
7. Page Speed
Page speed refers to how fast your site content can be visible to the visitors once they open your website. This is one of the most important seo ranking factor because visitors will immediately click out of your website if they realize it loads very slowly. This will signal search engines that your site is not relevant due to the high bounce rate.
What Causes sites to be slow:
- Images: Images are one of the main factor to determine the speed of a website. Images that are very large in size, take a longer time to load for your site visitors. People usually don’t around for more than 7 seconds for a site to load. So make sure your image sizes are reduced in size. You might be asking, ‘Won’t the quality of the image be affected by size reduction?’
8. Internal Linking
This refer to the how each page or piece of content on your page as well as your entire site is connected with one another. Having links in your content linking to other relevant piece of content keeps your visitors longer on your website. This send a signal to search engines crawlers of your site’s relevance. If your site is considered highly relevant, it will easily be placed at the top search results on google, Bing as well as other search engines.
Backlinks or inbound links refer to reference of your webpage address on another website than takes the visitor on that website to your webpage usually through anchor text. Although this is a very strong SEO ranking factors, backlinks are of different levels in terms of quality. A quality backlink is when it is coming from a website or webpage that is in the same industry as yours and a non-spammy website.
People do often stress about the number of backlinks they get to their website and they start purchasing links from other sources. What I will tell you now is; focus on quality backlinks and try as much as you can to get it naturally by reaching out to other website owners in your industry and telling them about your content or business. They will definitely include your link on their webpage.
In Conclusion, there are a lot more SEO ranking factors to take into consideration to better rank your webpages on search engines. But using the tips above will definitely get you ranked on the top search result pages on search engines. In addition to this seo ranking factors article, you can check out the diy seo airticle. If I have left out any factor which you think is very important in terms of better ranking, please do comment it below.