So you have decided to get a search engine optimized website. You’re not a fool. You want your website to appear every time a search happens in your area of expertise. Who can blame you? But wait. Be prepared for twists and turns later. SEO content writing should be a vital part of your overall content marketing strategy
A verse in the Holy Bible says: “My people perish for lack of knowledge.” This phrase from the Bible is also correct in the world of technical search engine marketing. Your lack of knowledge of how search engines find websites can hurt your success. Indeed, you could lose your website’s investment and lose again if you are not at the top of the search engines later on. Suppose your website is built and written correctly. In that case, you will experience a positive return on investment in your website that will pay dividends in the coming years.
Before you start correcting website content, make sure you have a firm knowledge of SEO. If you have any particular questions, ask your designer before you spend too much time worrying. Chances are, if it’s on your website, there is a purpose for that.
SEO copywriting is a delicate balance between pleasing people and computers. Achieve the right balance. You will find your website at the top of the search engines, turning your website traffic into loyal customers. If you miss the mark, your site will be in no man’s land without a word to say.
What to know about Writing SEO Content
Below are a few things to know about SEO content writing before going through your website:
Keywords are Paramount.
If your website doesn’t have the keyword content that people use for search, it won’t show up in search results, period. It’s not quantum physics. The simple explanation is that; search engine trackers can only read the text. We must analyze what people type in search engines and create our website content accordingly.
Keyword Research is Necessary.
We performed extensive keyword research for all our web marketing clients. Our clients wanted to know what people typed into the search engines to find products and services they offer.
We determine optimal keywords and phrases to optimize their respective websites based on our expertise in SEO. We used many different calculations to determine which keywords to use in optimizing our web pages.
Just by doing proper keyword research, we were able to increase the ranking position of our clients. So try to conduct thorough keyword research before optimizing your website. By so doing, you will see a significant improvement in your website’s rankings.
Headings Must Be Search Engine Optimized.
Your website headers affect the search engine optimization of your website. Titles must be accurate for you to “score points” with search engines and get a higher ranking in search results. There are at least three levels of headers (h1, h2, and h3) that you should use across all your web pages. If your keywords or synonyms are not in the titles, it could affect your page’s overall SEO.
We try to keep a balance by writing titles that are search engine-optimized and reader-friendly. Headlines set up the structure of the page and attract people to read more. We try to do both whenever necessary.
Optimize your Page Layout for search engines.
You must optimize everything about your website for search, or you may lose valuable opportunities to gain new customers. We tried to maintain a stable structure on our site to make it easy for both search engines to crawl and for our users to understand better.
Your Website’s Navigation Will Make or Break Your Search Rankings.
Browsing your website is an integral part of your website for a variety of reasons. First, it contains links that help search engine spiders get to where they need to go on your site. Second, you have keywords that help your website Index for search queries.
We strive to create intuitive and easy-to-use navigation systems that are search engines friendly. You think a lot about building your navigation. Although it may seem strange, your navigation is for search engines and website visitors.
Whenever possible, add keywords and key phrases to each link in your navigation. Here are some strange things you might find in your navigation links:
Repetition of keywords:
It is essential to place Keywords Everywhere, including the navigation system. Keywords not only get points for being there, but the link itself gets double points for linking to another page.
Always remember to change keywords using their synonyms whenever possible. The last thing you need is for search engines to penalize you for overoptimization.
Re-Phrasing of Terminology:
Sometimes we will need to break down the way we phrase something to match your users’ search queries. Suppose our research indicates that people are not searching for a given term. In that case, we will immediately change it to suit our target customers’ search queries.
Localization is A Sticky Situation.
Most of our customers are those who are looking for web marketing in a local environment. We do our best to only bring customers from the area they request.
However, often when our keyword research concludes that people are not looking for their local area. So we have to optimize our clients’ websites for a broader location.
If this is the case, know that a wider region will still drive good results in your local area.
Only Optimize each page for One or Two Phrases.
Pages with only one or two keywords are the most successful in search engines. That means the title is always about one thing. The page contains the same keywords dotted with many links that reflect the exact keywords.
Images are Invisible to Search Engines.
If you expected a website to be a lead generator with more visual appeal and aesthetic stimulation, reconsider. Images are invisible to search engines unless you include alt text, titles, and description in the image attributes.
Research also shows that people want information when they enter the website instead of a colorful “website brochure.” It doesn’t mean that you should exclude images. Strive to have a combination of text and images on your website to give your visitors a better understanding of your page.
Content is King
Content is king for various reasons, including SEO, website conversion enhancement, and Google indexing. Search engines can read-only text. So it makes sense to keep fresh and relevant content on your site for search engine crawlers as well as your users.
Website Conversion Enhancement:
People are on the web for information, not to read brochures. The more information you give them, the more “sticky” your website will become. More people will bookmark your site and trust it to get the relevant information.
Those who get valuable and free information from your website will trust and depend on you. When they need their goods and services, it’s a “give before receive” mentality that works every time. Offer quality information, and your website visitors will reward you with loyalty.
Good web content affects the conversion capabilities of your website by showing your customers how it operates. Its web content is very revealing in terms of the goods and services it provides. If you are skimping on your content and your competitor doesn’t, they will always win the business. Your potential customers may wonder why you don’t offer the right information.
Google has strict rules for its top search results contenders, including inclusion in DMOZ. The DMOZ is a directory edited by people that require unique and informative content as a barrier to entry. We are in the information age. It is time to step up and provide valuable content.
The world is changing, and so is the knowledge level of website visitors. Why bother in creating websites that are valuable to our website visitors? Because your client is different today than ever. The information is available to everyone. The person who gives information most efficiently is the one on whom people will depend on doing business in the future.
Customers are knowledgeable, smart, and can get information with a click of the mouse. You need to get out of the old marketing sphere and provide useful information to your website visitors.
SEO Sites Can be Tacky.
Many websites try to capitalize on search engine optimization and not users. Such websites add keywords flagrantly and abuse the system. Try as much as you can to rely only on ethical SEO techniques.
We care more about people than we do about search engine rankings. The only time we’ll put machines over people is when it’s essential to our website’s overall SEO success. Other times, we try to appeal to human visitors most of all.
Before you get started, make sure you understand what it takes to get to the search engines’ top. Good foundational knowledge in SEO will help your site be more successful. It will save your web designer and SEO professional many headaches in trying to get you to understand what’s what. Use the above guide and implement them in your SEO content writing strategy. If you are not good with content marketing, give your SEO professional or contact an SEO agency.
We also offer SEO services, which include SEO copywriting as well as SEO content marketing strategy. Contact us today if you need assistance in search engine optimization for your website.