Knowing the factors that affect your on page and off page SEO ranking is vital to your online marketing effort. Search engine optimization (SEO) is an excellent addition to any online marketing effort. Proper implementation can lead to incredible results with a higher search engine ranking. It could lead to increased traffic (website visitors) and sales.
Of course, the suitable spot to show up when someone searches your services, products, or information is at the top of search results. Making sure you appear at the top is what SEO is all about.
Let’s take a look at the factors that affect on-page and off-page SEO and how these can impact your search engine rankings.
On Page SEO
What is Onpage Optimization?
On-page optimization (also known as on-page SEO) refers to all the measures taken within a website to improve its search ranking position. These measures include optimizing the content or improve meta description and title tags. Below are seven ways you can use in optimizing your web pages.
1. Add your Title tag.
You will need this on each page of your website. Because this will show the search engines and your visitors what the page is all about. Make this title tag less than 65 characters long. Google will cut off more extended title tags, which might reduce your click-through rate.
2. Write a meta description
Meta descriptions are not always needed, and search engines ignore them. However, you can use meta descriptions to explain in more detail what the user should expect when clicking your link.
Include the keyword its synonyms within this description too. By so doing, you can increase your click-through rate. Thus, influencing your SEO rankings in the long run.
3. Include sub-headings.
Sub-headings make it easier for your audience to read. They also help to improve the search engine rankings of your page. You can use these headings to add additional keywords and key phrases into your content. Sub-headings show the search engines that you believe to be important to your content.
4. Build internal links.
This technique can be powerful and solid enough to rank individual pages without any external (off-page) SEO. Place a link in your smaller articles to more extensive and authoritative content on another page of your website. This method helps the longer content to rank higher.
5. Use image alt text, title, and description
Search engine crawlers can only understand images on your web pages through alt text, title, and description. Make sure to include these on every image on your website.
Tip: use your keywords and synonyms. By indexing the page, search engines can rank these images when people search for that particular keyword.
6. Avoid over-optimizing.
When creating content for your web pages, it’s important not to over-optimize the content. It means that it will benefit you to sparingly use the primary keyword while including synonyms of the keyword.
Search engines like Google now use natural language processors in their indexing and ranking process. Your web pages might also rank for the keyword synonyms.
7. Make your website mobile-friendly.
These days, most of the searches and traffic on the internet will come from mobile devices. Therefore, your website should work properly on mobile devices. If your website does not support mobile devices, this will affect your user experience, and therefore your ranking will indicate negatively.
8. Use Structured Metadata
Structured metadata is how a web page is explicitly leaving specific information to search engine crawlers. A typical example is a NAP (Name, Address, Phone) structured data.
Search engine crawlers will find it difficult to understand a phone number on your webpage without structured metadata. Phone numbers like 0752845212 are confusing to crawlers without structured metadata.
There is quite a lot of structured metadata that you can use on your web page. To better understand and start using structured metadata, visit Schema Markup
1. You must build trust.
Trust has become an important ranking factor. Show search engines that what you say is accurate and that visitors can trust your content. Build trust by creating high-quality backlinks from other trusted sources, and make sure your content is high-quality and authentic.
2. Build backlinks.
Most SEO experts get backlinks by establishing relationships with other webmasters. It is crucial to avoid spamming your links or creating them too quickly. Getting quick backlinks could cause your website to be de-indexed.
When it comes to getting high-quality backlinks, you should try to write relevant and unique content. Make your blog post at least 1000 words long. Well explained topics always get backlinks from other webmasters naturally.
3. Get social signals.
Most SEO experts believe likes and shares on social media could affect your ranking on search engines. Try to create valuable content that your audience can engage with on social media. The engagement of your content could be likes, shares, or comments.
4. Forum Participation.
Look for forums relevant to your website content and keep sharing information that will be indispensable for forum members. Your signature at the bottom of each of your posts is what will work for your off-page SEO campaign.
Please keep it simple and make sure it broadcasts something about your website. Learn how to create hyperlinks to make it easier for people who want to visit your site.
5. Article Marketing
Quality content is the real king. Everyone is hungry for new, quality information, and providing it will make backlinks flow in droves. Being an enthusiastic writer is very helpful in succeeding in this endeavor.
Also, practice the right way to use a resource box. You should only include a website that contains information relevant to the article you submit to the article directories.
Note: Marketing your articles is not a copy and paste job. You should repurpose your content before sharing online. Create slides, ebooks, summaries, reports, etc., on all the articles you want to promote. Content Repurposing won’t only get you backlinks, but it will get you traffic as well.
Now that you know what factors on and off the page affect your SEO efforts apply the necessary changes on your website. In return, this could lead to an increase in ranking as well as your leads.
One thing to remember is that SEO takes time to work. It will not happen overnight, and it can be many months before you start seeing results. However, this effort will pay off once you start getting targeted traffic from search engines, with the sales accompanying it.